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Welcome to the Moawia Mohammed Ahmed Elberier Group of Companies website!

We are a dynamic and diverse conglomerate of companies that is driven by passionate people and a common purpose. We produce some of the best known and loved consumer products in Sudan's market including dairy products, sweet and savory snacks, biscuits, juices and soft drinks, detergents, stationery, plastics and packaging.

Our unrivalled portfolio of brands has been meeting consumer needs for well over 25 years and includes such favourites as Best, Ludo, Champion, Rich, Alzarafteen, Milko, Al-Thuraya, Richy, Team, Krunch, Hala, Comfort, Prestige, Oranja and others. Our Group holds leading positions in its core markets in Sudan and the region.

Since earlier in this century the Elberier name has become a shining landmark in the Sudanese social, financial, and economic fields. With high standards of competence, integrity, and hard work, the first bearers of this name established themselves as one of the strongest pillars of the financial community in Sudan.

Bearing in mind this heritage, combined with the ever changing methods of local and international business, Moawia Elberier Group of companies was formed as a modern business enterprise, to operate in various industries.

Currently the group is divided into 7 major divisions, totaling over 30 companies, with over 300 products & services.